On the first day of this week, Lush launched a new jelly bomb in all UK stores; (Baby) Turtle.
The turtle jelly bomb (also going by the name baby turtle) was initially launched at the Lush Summit, alongside a bigger version- Mama Turtle- with all proceeds going to Lush’s grassroots charities. Though Mama Turtle hasn’t rolled out to all stores as part of the campaign, both online and in the flagship store in Oxford Street, Turtle Immersion (a giant version of the jelly bomb) is being sold.
Though this wonderful ballistic hit the stores on Monday, on the 8th June they were released online as a tribute to World Oceans Day for a slow roll out.
What makes them different to the other Jelly bombs?
First things first, this bomb is released as part of a campaign. Wonderful as the other marvels of the bath are, they are just your ol’ regular line seaweed based ballistic, in contrast to something so powerfully political. Also, this new treat is shaped like a turtle… what more could you want?
What do you mean ‘Jelly bomb’?
A jelly bomb is a kind of bath bomb that turns the top layer of your water into jelly. It’s a fun and scientifically exciting new innovation created by the ever hardworking founders to stimulate our minds and make bath times exciting from here on!
But won’t that be environmentally harmful?
Not at all! Although the concept of jelly does sound scary… what’s it made of? Isn’t it counterproductive releasing something to raise awareness of environmental responsibility to then create waste?
Well, I assure you no toxic waste is created by this planet saving, vegan bath bomb.
The ingredient used to produce jelly is sodium alginate, a type of seaweed, meaning all of your ‘jelly’ is 100% plastic free and produced with a plant base. This means you can calmly bathe in peace, knowing you aren’t putting harmful substances out into the world by bathing.
As a company, Lush are very environmentally conscious, with the black pot and bottle top recycling schemes being a part of everyday life for employees and regulars, and 40% products all year round being ‘naked’- though this does increase seasonally.
Currently, the company’s shampoo bars are producing a lot of attention, and a lot of people are swapping from their regular bottled shampoo (lush or not) to the packaging free bar that lasts 80 washes.
What’s in it for me?
Aside from protecting your own eco-footstep and saving the world- which I’d argue is the most important benefit; win win- here are the ‘scientific’ benefits of the ingredients;
- Hand Harvested Sea Salt
Cleansing and mineral rich.
This ingredient will add to the ‘ocean vibes’ to make you feel as if you’re on a tropical escape.
- Seaweed absolute and Sodium alginate
Softening on the skin and produces the ‘jelly effect’.
- Cypress oiland Pine needle absolute
These ingredients are warming and produce the comforting fragrance, as well as having antiseptic qualities.
- Agar Agar Strands
Now, this for sure is the most interesting. When we speak of the basics Agar Agar is a type of seaweed so not dissimilar to the benefits of seaweed based ingredients above, however, they are used in this bath bomb in a much more interesting way. Agar Agar is pressed into a powder which then solidifies when in contact with water. 100% seaweed based and therefore environmentally safe, these strands are used in the ballistic as part of a political statement. When the Agar Agar comes into contact with water, they turn to strands that one may mistaken for plastic. These pieces of fake plastic make a statement asking ‘how would you like plastic in your bath?’ (Because humans can be selfish and only realise things when they have an impact on their life) and also, it comments on turtles ingesting plastic. It has a very clever effect and truly makes you think.
Here are some images from my bath with the ballistic:
Featured 100% packaging free bath details:
- Baby Turtle Jelly Bomb
- Sultana of Soap
- Salt and Peppermint bark scrub
- Jason and the Argan Oil shampoo bar (unpictured)
- Jungle conditioner bar (unpictured)
Why are so many turtles impacted by our waste?
First things first, we all know we have a plastic problem and it is horrific. It takes thousands of years for the decomposition of the material and the rate the human race goes through plastic materials is unbelievable. It’s harming so many beautiful aspects of nature.
Many creatures of the sea, and land even, get caught up in our dregs and are done harm or even killed. Plastic is a killer and I cannot urge you to go minimal, if not zero, waste enough.
For Turtles specifically, they’re prone to be impacted by the plastic as a result of their diet; Turtle’s natural source of nutrients is from consuming jelly fish. Jelly fish have a certain gleam to them in the water, and I admittedly have thought I saw one on a beach for it to only be litter, so turtles must be much more vulnerable to this as it takes over their natural habitat. Turtles will frequently swim towards plastic, believing it’s jellyfish, and either be tangled up in it or ingesting the toxin and making them unwell.
This specific Lush are trying to raise awareness of as a company is one of the many, many plastic issues we have in general, and the ocean.
I really urge you to do your bit. Buying a reusable carrier bag, bringing your own coffee cup, and saying no to a straw are the basics of protecting our earth. These little acts (and others I raised as ‘basics’ on earth day) really do wonders for the world. Every piece of plastic refused is a shout to the production industry to stop making plastic we won’t get rid of. Every single use plastic declined saves it’s individual plastic use. Every little act you commit to save our planet, oceans and the animals has a positive impact. Do what you can- though I am more than aware that the total elimination of some plastics is inaccessible to some disabled and chronically ill folk.
Not just here to sell soap
I’m an employee of the vegetarian, cruelty free company, and I assure you; Lush is a company not just here to sell (ethical) soap. Of course, soap and bath bombs are what drive many to lush… but as well as being full of delicious smells, a lot of people stay with Lush due to the nature of them being a campaign company. Some campaigns have caused controversy in the past, but over the years, the many who have listened to campaigns and acted as a result has been grand.
For example, bath bomb ‘Buy One, Set One Free’ was released around a year ago along with a petition urging the government to plea for Andy Tsege’s safe return to the UK after capture in Yemen in 2014, and ending up on death row in Ethiopa. Since this campaign, after many, many years of campaigning, Tsege was recently released!
This current campaign is urging us all to be environmentally conscious. Many’s first instinct is ‘Awww, a turtle bath bomb! How cute!’ and as employees delve into the meaning behind the ballistic, it makes us all think; whether you are environmentally conscious already or want to begin leading a green life, now is too late to start.
This bath bomb had me thinking myself, despite already being environmentally conscious, and feel like as well as being refreshing in smell and nature, refreshed my mind as to why I am truly set out to save our beautiful planet.
From a bathing point of view, too, I would most certainly say this is the best jelly ballistic. The production of jelly is much faster than in the other jelly bombs, and a thicker layer meaning you feel the effects more. Also, the smell is so refreshing so a great pick-me-up bath bomb; I believe it shares it’s scent with old product, Geophyzz.
If you don’t know how to spread your environmental message online, I would totally recommend picking up one of these beauties to start a conversation about the state of our planet.
I hope you enjoyed hearing me babble simultaneously about two of my favourite things; Lush and the environment.